Privacy Policy

Last updated: October 20, 2026

Plain Language Summary
In short: we collect only the information we need to clean your home, bill you, and stay in touch — your name, contact details, service addresses, booking preferences, and, if you choose, a payment card stored by Stripe. Our cleaners take before-and-after photos of the rooms they clean so you can see the work. We never sell your data. You can opt out of marketing at any time, and you can delete your account from inside the app.

PureMaids Inc. ("PureMaids," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website at puremaids.ca (the "Website"), the Pure Maids mobile application for iOS and Android (the "App"), or book our cleaning services, in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL).

1. Who We Are

Legal Name: PureMaids Inc.
Address: 18 Erskine Ave #903, Toronto, ON M4P 0C9, Canada
Phone: +1 (647) 563-0041 or +1 (437) 320-1775
Email: danko@puremaids.ca

2. Information We Collect

2.1 Information You Provide

Booking details: name, phone number, email address, service address, home size, and the services you request.
Communications: messages you send us by phone, SMS, email, or through our contact and booking forms.
Account details (App): the phone number or email address you sign in with, the one-time codes we send to verify it, your name, and the service addresses and access instructions (for example a buzzer or lockbox code) you save.
Payment information: records of payments (e.g., Interac e-Transfer references). If you save a card in the App or on our card page, it is collected and stored by Stripe, our payment processor; we receive only the card brand, the last four digits and the expiry date. We never see or store full card numbers.
Requests and messages: reschedule or cancellation requests, support messages and notification preferences you submit in the App.

2.2 Photos of Your Home

Our cleaners photograph the rooms they clean before and after each visit using our staff app. These photos document the work, help us resolve any concerns, and are shown to you in the App. They are stored privately on our servers, are visible only to you, the cleaners assigned to your visit and office staff, and are never used for marketing without your separate written consent.

2.3 Information Collected Automatically

Analytics (Website only): we use Google Analytics and Google Tag Manager to understand how visitors use the Website (pages viewed, approximate location, device type). The App does not contain analytics or advertising SDKs.
Advertising cookies (Website only): we use the Meta (Facebook) Pixel and similar tools to measure our advertising. These load only after you interact with the page.
Technical data: IP address, device or browser type, App version and the time of requests, collected through standard server logs and used for security and troubleshooting.
App sign-in sessions: a sign-in token stored on your device so you stay signed in, together with the device name and the time you last used the App.

The App does not collect your precise location, contacts, microphone or camera data. Our cleaners' staff app records their own location when they clock in and out at your address; that data belongs to their work record, not to your account.

3. How We Use Your Information

To provide, schedule, and manage cleaning services;
To respond to your enquiries and send booking confirmations, reminders, and service updates by SMS, email or in-app notification;
To verify your identity when you sign in to the App and keep your account secure;
To issue invoices and, where you have saved a card and agreed to it, to charge that card for completed cleanings;
To send occasional service offers by SMS or email — only where permitted by CASL, and always with a way to opt out;
To improve our Website, services, and advertising;
To meet legal, accounting, and tax obligations.

4. Marketing Communications and Your Choices

If you receive a marketing text from us, reply STOP at any time and you will not receive further texts. Every marketing email includes an unsubscribe link. Opting out of marketing does not affect service messages about your existing bookings.

5. How We Share Information

We never sell or rent your personal information. We share it only with:

Our cleaners — the name, address, and access details needed to perform your cleaning;
Service providers that help us operate, bound to use your data only on our behalf: Stripe (card storage and payments), Quo/OpenPhone (SMS), our email provider, Telegram (internal office notifications), Google (analytics on the Website), and our scheduling software;
Authorities where required by law.

Some service providers may process data outside Canada (e.g., in the United States); where they do, your information is subject to the laws of those jurisdictions.

6. How We Protect Information

Access to client information is limited to trained staff who need it to do their job. Our cleaners are vetted, background-checked, bonded, and covered by our $2,000,000 liability insurance. The Website is served over HTTPS.

7. Retention

We keep booking and payment records for as long as needed to provide services and to meet legal and tax requirements (generally seven years for invoices), and delete or anonymize information when it is no longer needed. Before-and-after photos are kept for as long as they are needed for quality control, to resolve questions about a visit and to meet our legal obligations; you can ask us to delete photos of your home at any time. Sign-in codes expire after 10 minutes; sign-in sessions expire after 12 months of inactivity.

7a. Deleting Your Account

You can delete your account at any time in the App under Profile → Delete my account, or by emailing danko@puremaids.ca. Within 30 days we sign you out of all devices, remove your saved cards from Stripe, delete your saved addresses and contact details, and anonymize your booking history. Invoices we are legally required to keep are retained without your contact details.

8. Your Rights

Subject to applicable law, you may request access to the personal information we hold about you, ask us to correct it, or ask us to delete it. Contact us at danko@puremaids.ca and we will respond within 30 days. You may also complain to the Office of the Privacy Commissioner of Canada.

8a. Notifications

The App may send you service notifications about your bookings (confirmations, reminders, "your cleaner is on the way", invoices). You can turn SMS and email notifications on or off in Profile → Notifications. Turning them off does not affect messages we must send you about a booking you already made.

9. Cookies

You can block or delete cookies in your browser settings. The Website remains usable without cookies, though some features (like remembering your booking details) may not work.

10. Children

Our services and Website are intended for adults. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date above reflects the latest version; material changes will be posted on this page.

12. Contact

Questions about privacy? Email danko@puremaids.ca or call +1 (647) 563-0041 or +1 (437) 320-1775. See also our Terms & Conditions.